Defining Your Product and Customers with Lean Strategies

Why The Lean Startup Changes Everything
https://hbr.org/2013/05/why-the-lean-start-up-changes-everything

User/Customer Scenarios & Customer Development

Customer Interview Script Generator
http://customerdevlabs.com/2013/11/05/how-i-interview-customers/

Tips for B2B Customer Development Interviews by Sean Murphy
http://www.skmurphy.com/blog/2011/10/19/tips-for-b2b-customer-development-interviews/

3 Great Steps to Customer Development (Google Spreadsheet) by Ray Wu
http://blog.raywu.co/post/42414946417/3-steps-to-great-customer-development 

The Achilles Heel of Customer Development by Ash Maurya
http://www.ashmaurya.com/2011/08/customer-development-getting-started/

12 Tips for Customer Development Interviews (revised) by Giff Constable
http://giffconstable.com/2012/12/12-tips-for-early-customer-development-interviews-revision-3/

B2B Customer Discovery Interview Questions – The Master List by Etienne Garbugli
http://leanb2bbook.com/blog/b2b-customer-discovery-interview-questions-the-master-list/ 

Videos

How I Interview Customers (w/ video) by Justin Wilcox
http://customerdevlabs.com/2013/11/05/how-i-interview-customers/ 

The Customer Development Process: Customer Validation Explained
https://www.youtube.com/watch?v=xr2zFXblSRM (2:00)

Steve Blank on Customer Development: The Second Decade
https://www.youtube.com/watch?v=6t0t-CXPpyM (1:34:00)

The Entrepreneur’s Guide Customer Development
https://www.youtube.com/watch?v=4Zoo1-j6iyE (50:00)

Series of Videos about Customer Development
https://vimeo.com/groups/204136 (Series of Videos)

Business Model and Canvases

Achieve Product-market Fit With Our Brand-new Value Proposition Designer Canvas
http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html

Determining Minimal Viable Product (MVP) and Customer Interviews

What does Minimal Viable Product Mean?
https://www.youtube.com/watch?v=Yd6SJxan0jo

Accelerate Your Customer Development: How to quickly get customer interviews
Accelerate Your Customer Development: How to quickly get customer interviews

Defining Customer Profiles and Categories

Creating a Customer Profile
http://blog.thewholebraingroup.com/steps-to-creating-an-ideal-customer-profile

Defining Customer Pain Points & Their Alternatives to Your Solution

Why Customer Pain Is Your Most Important Resource
https://www.fastcompany.com/1844165/why-customer-pain-your-most-important-resource

Pain Point Discovery: It’s All About Asking the Right Questions
https://www.outboundengine.com/blog/pain-point-discovery/

Vetting Price Points with Customer Development

10 Questions to Ask When Pricing Your Product
https://www.entrepreneur.com/article/227083

How to Find Out What Customers Will Pay
https://hbr.org/2012/09/how-to-find-out-what-customers-will-pay

What’s the Number One Pricing Question to Ask
https://iterativepath.wordpress.com/2011/05/08/number-one-pricing-question-to-ask/

Distribution Channels

A Checklist of Distribution Channels for Startups
http://www.theequitykicker.com/2010/10/13/a-checklist-of-distribution-channels-for-startups/

Identifying Your Distribution Channels
https://guides.co/g/how-to-build-a-startup/3027

When It Comes To Startup Success, Distribution Is King
https://www.forbes.com/sites/forbesagencycouncil/2016/10/12/when-it-comes-to-startup-success-distribution-is-king/#3b92db81768b

Evaluating the Distribution Channels
https://igostartup.com/blog/47-services/382-evaluating-the-distribution-channels

Market Size and Approach

Identifying You Market and Sizing Up Competitors
https://www.forbes.com/sites/rebeccabagley/2013/10/02/how-to-identify-your-market-size-up-competitors/#615ed9236834

Five Official Sources of Free Data fro Market Research
https://www.sba.gov/blogs/conducting-market-research-here-are-5-official-sources-free-data-can-help

Using Search Trends to Size Markets (****)
http://www.google.com/trends

Break Down Search Data By Location as a Market Indication (****)
http://www.google.com/insights/

Leverage Facebook Ads to Speculate About Markets (****)
https://www.facebook.com/advertising/

Five Steps of Startup Go-to-Market

https://www.slideshare.net/GuyTurner/five-steps-of-startup-go-tomarket/

Building Your Pro-Forma 

What is a pro forma income statement? Learn how to create a pro forma income statement and how to use it to help your business.
https://businesstown.com/articles/how-to-create-a-pro-forma-income-statement/

How to Write a Pro Forma
http://smallbusiness.chron.com/write-pro-forma-3064.html

How to Calculate a Five-Year Pro Forma
http://smallbusiness.chron.com/calculate-fiveyear-pro-forma-39682.html

Examples of Pro Forma Income Statements
http://www.brighthub.com/office/finance/articles/86235.aspx

Finding Partners

How To Find Potential Business Partners When You’re A “Nobody”
http://www.shoemoney.com/2015/07/01/how-to-find-potential-business-partners-when-youre-a-nobody

Site for Founders/Co-Founders
http://founderdating.com/

Find a Co-Founder in Any City
https://cofounderslab.com/

Founder Matching
https://www.younoodle.com/

CTO’s for Non-Tech Founders
http://www.codearmy.com/

Building Your Board of Advisors

Establishing a company requires a lot of human capital and financial resources, as well as time and effort to make it successful. Nobody can build a successful business alone. (****)

Primer for Building an Effective Board For Growing Startup Companies
http://www.kauffman.org/~/media/kauffman_org/research%20reports%20and%20covers/2014/05/primer_for_building_an_effective_board.pdf

Don’t Give Away Your Board Seats 
https://steveblank.com/2013/07/09/dont-give-away-your-board-seats/

Standard Advisor Template – How Much Equity Should Advisors Get?
http://www.thefunded.com/funds/item/8664

Free Startup Docs: How Much Equity Should Advisors Get?
https://techcrunch.com/2011/09/22/free-startup-docs-how-much-equity-should-advisors-get/