Defining Your Product and Customers with Lean Strategies

Why The Lean Startup Changes Everything

User/Customer Scenarios & Customer Development

Customer Interview Script Generator

Tips for B2B Customer Development Interviews by Sean Murphy

3 Great Steps to Customer Development (Google Spreadsheet) by Ray Wu 

The Achilles Heel of Customer Development by Ash Maurya

12 Tips for Customer Development Interviews (revised) by Giff Constable

B2B Customer Discovery Interview Questions – The Master List by Etienne Garbugli 


How I Interview Customers (w/ video) by Justin Wilcox 

The Customer Development Process: Customer Validation Explained (2:00)

Steve Blank on Customer Development: The Second Decade (1:34:00)

The Entrepreneur’s Guide Customer Development (50:00)

Series of Videos about Customer Development (Series of Videos)

Business Model and Canvases

Achieve Product-market Fit With Our Brand-new Value Proposition Designer Canvas

Determining Minimal Viable Product (MVP) and Customer Interviews

What does Minimal Viable Product Mean?

Accelerate Your Customer Development: How to quickly get customer interviews
Accelerate Your Customer Development: How to quickly get customer interviews

Defining Customer Profiles and Categories

Creating a Customer Profile

Defining Customer Pain Points & Their Alternatives to Your Solution

Why Customer Pain Is Your Most Important Resource

Pain Point Discovery: It’s All About Asking the Right Questions

Vetting Price Points with Customer Development

10 Questions to Ask When Pricing Your Product

How to Find Out What Customers Will Pay

What’s the Number One Pricing Question to Ask

Distribution Channels

A Checklist of Distribution Channels for Startups

Identifying Your Distribution Channels

When It Comes To Startup Success, Distribution Is King

Evaluating the Distribution Channels

Market Size and Approach

Identifying You Market and Sizing Up Competitors

Five Official Sources of Free Data fro Market Research

Using Search Trends to Size Markets (****)

Break Down Search Data By Location as a Market Indication (****)

Leverage Facebook Ads to Speculate About Markets (****)

Five Steps of Startup Go-to-Market

Building Your Pro-Forma 

What is a pro forma income statement? Learn how to create a pro forma income statement and how to use it to help your business.

How to Write a Pro Forma

How to Calculate a Five-Year Pro Forma

Examples of Pro Forma Income Statements

Finding Partners

How To Find Potential Business Partners When You’re A “Nobody”

Site for Founders/Co-Founders

Find a Co-Founder in Any City

Founder Matching

CTO’s for Non-Tech Founders

Building Your Board of Advisors

Establishing a company requires a lot of human capital and financial resources, as well as time and effort to make it successful. Nobody can build a successful business alone. (****)

Primer for Building an Effective Board For Growing Startup Companies

Don’t Give Away Your Board Seats

Standard Advisor Template – How Much Equity Should Advisors Get?

Free Startup Docs: How Much Equity Should Advisors Get?